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Qualitative research is a powerful approach to understanding human behavior, experiences, and social phenomena. Unlike quantitative research, which focuses on numbers and statistics, qualitative research dives deep into the meanings and motivations behind people's actions. This makes it invaluable for fields like social sciences, marketing, education, and healthcare. To succeed in qualitative research, it is essential to master various techniques that help gather rich, detail

Qualitative fieldwork is a crucial component in gaining deep insights into human behaviors, experiences, and social phenomena. To...